MyTutorials4U

Social media and online consumer engagement   Informal conversation is probably the oldest mechanism by which opinions on products and brands are developed, expressed, and spread. (Johan Arndt)   Why does listening to your customers sound like a Web 2.0 idea? It should be a business 1.0 necessity. (Jeff Jarvis)   We have technology, finally, that for the first time in human history allows people to really maintain rich connections with much larger numbers of people. (Pierre Omidyar, founder of eBay)   Facebook is silly. (Damian’s Dad)   Our chapter pledge to you When you reach the end of this chapter you’ll have answers to the following questions:   l   What does the term ‘social media’ really mean? l   How is it changing the digital marketing landscape? l   Why should I get involved? l   How can I...